Maura Abad
Connecting Hearts - Empowering Minds
Maura Abad is passionate about communication, leadership, and excellence, with a successful and multifaceted professional career.
As the founder of Women in Reliability and Asset Management, part of the Association of Asset Management Professionals in the United States, Maura connects the dots to elevate women’s contributions in the world of industrial maintenance, drawing on a wealth of knowledge and experience that benefits thousands of professionals around the world. She is a pioneer in this sector, where she collaborates with a team of experts to create a safe space for professional women to explore goals to improve their performance in relation to sustainability, reliability, and asset management.
In this way, her work paves the way for the next generation, influencing and inspiring people from different cultures, backgrounds, and perspectives.
Maura is also Vice President of Operations at Reliabilityweb.com, an organization that empowers and supports maintenance, reliability, and asset management professionals to develop safe operations with sustainable and successful results. This has allowed her to develop solid experience and position herself as a leader in the sector, inspiring others to start or continue this path to success.
A committed communicator, Maura is fluent in several languages in addition to her native Spanish: English, French, Italian, and Portuguese. She uses them to spread the core message of believing in oneself and doing work with integrity and authenticity, and to promote her work at Reliabilityweb.com and WIRAM, organizations to which she dedicates her efforts and experience with a commitment to creating a safer world for all.
The power to inspire
Maura volunteers with the Reliability Leadership Foundation, an organization that supports education and learning about sustainability, digitalization, and people and culture at work in the context of reliability and asset management. She holds a master’s degree in Neuro-Linguistic Programming (NLP) and Prosci certifications in change management, and she just won the Nebraska Toastmaster of the Year award in 2025.
“I want to discover, learn, and explore my impact on this world. My personal goals are focused on being myself, advancing in my career, connecting with people around the world, constantly learning, focusing my energy on what matters most, being respectful, grateful, positive, and humble, and having a positive impact on planet Earth.”
Continue discovering, creating, growing...
This personal process of loss and acceptance brought this work to light, tinged not only with her personal experiences but also with the beneficial influence of great authors such as Maya Angelou, Rumi, and José Martí.
“42” emerges from a deep desire to observe the fabric of life in all its magnitude, honoring love, embracing joy and pain, expressing the colors of the soul and the desire for healing and integration of past experiences, bringing the hidden song of the heart to the pen. Its title refers to the age of the author when she finished her debut work.
Personal objectives
1- Being my authentic self
2- Advancing my professional career,
3- Connecting with people around the world,
4- Taking actions towards my goals
5- Never stop learning
6- Focusing my energy in what matters the most
7- Staying respectful, grateful, positive and humble
8- Having an impact on planet earth.
Personal quotes:
“Loving, being compassionate, and taking care of myself first allows me to have a deeper respect for everyone around me”
Maura Abad.
“Being authentic, always seeking peace of mind, transforming pain into productivity and personal growth. I believe in that, and I believe it is possible”
Maura Abad.
My values:
Authenticity
Communication
Respect
My Manifesto/ Impress myself, no one else!
My Personal Aim:
By loving, being compassionate and taking care of my being first allows me to have a deeper respect towards everyone around me.
Discovering, Learning and Exploring my impact on this world.
